New naming partner for Victorian jockey breeches

IG Markets will feature on all Victorian jockey breeches from this Saturday, 3 October as part of a new partnership with Racing Victoria (RV).

The deal secures IG Markets as the exclusive naming rights partner of Victorian jockey breeches – the only apparel sponsorship of its kind for Victorian racing’s elite athletes - with their brand appearing on every jockey, in every race, at every track across Victoria.

The agreement represents a strong show of support from the trusted online trading and investing provider for the Victorian racing industry and complements RV’s existing relationship with the Victorian Jockeys Association (VJA).

IG Markets is part of the London Stock Exchange-listed IG Group, which has operated for more than 50 years globally and over 20 years in Australia. The company is regulated in Australia by the Australian Securities and Investments Commission (ASIC).

The provider’s values closely align with Victoria’s jockey cohort, where preparation, discipline and decision-making under pressure are critical to their success.

The arrival of an established and trusted global brand is significant for the Victorian racing industry and associates the IG Markets brand with the most watched and attended race meetings in Australia. 

The agreement is set to deliver benefits to racing participants with IG Markets replacing the longstanding sponsor of Victoria’s jockey breeches, RV’s own Off The Track program.

Commercial sponsorship opportunities exist across all sectors of the Victorian racing industry which contributes over $4.1 billion in state economic benefit annually and conducts 528 thoroughbred race meetings across 67 individual racetracks.

“RV is delighted to welcome IG Markets to the Victorian racing industry with their brand to be worn proudly by jockeys on their breeches at all Victorian thoroughbred race meetings,” said Aaron Morrison, RV Chief Executive.

“Racing audiences are a captive market for brands wishing to be associated with our sport, with Victoria racing 358 days this season across day, night and twilight timeslots and 4,300 individual races.

“This agreement will see IG Markets exposed to millions of Australian sports fans on track, in venues and across broadcast and digital platforms.
 

“It also adds value to our existing arrangements with the VJA and helps further support the tens of thousands of hard-working participants across our industry.”
 

“Victorian racing is some of the best in the world, and behind every race is a huge community of people who make it happen,” said Michael Jones, Managing Director of IG Markets.

“We're proud to back the jockeys who put it all on the line, at every meeting and every track, not just the big days. Putting our name on the breeches is a genuine show of support for an industry that supports thousands of Victorian jobs.”