Raceday TV to Showcase the Spring Racing Carnival to Global Audiences

Racing Victoria (RV) has partnered with leading UK-based digital platform Raceday TV to further elevate the Spring Racing Carnival's international profile in 2026, bringing the stories, atmosphere and excitement of Victoria's major racedays to audiences around the globe.

As part of RV's commitment to growing global awareness of Victorian racing and engaging new audiences, Frankie Foster and Olivia Longworth will front Raceday TV's Spring Racing Carnival coverage, showcasing the atmosphere, fashion, entertainment and world-class racing that make Victoria one of the world's premier racing destinations through engaging social-first content.

The initiative is a collaborative effort between RV, Melbourne Racing Club, Geelong Racing Club, Country Racing Victoria, Moonee Valley Racing Club and the Victoria Racing Club (VRC), reflecting a united commitment to promoting Victorian racing on the global stage. 

Founded by Racecourse Media Group, Raceday TV delivers social-first racing content to a growing international audience and has successfully covered some of the sport's biggest events, including the Breeders' Cup, Pegasus World Cup, Hong Kong International Races and Kentucky Derby.

Its audience aligns strongly with RV's focus on growing awareness of Victorian racing among new audiences, with 73% aged under 35 and 40% of viewers aged between 18 and 24.

As an extension of the partnership, Frankie Foster will work exclusively with the VRC throughout the Melbourne Cup Carnival and participate in ambassadorial activities promoting Australia's most famous racing event.

The partnership is another significant step in RV's ongoing efforts to showcase the stories, experiences, excitement and elite horse racing of the Spring Racing Carnival to audiences around the world.

Quotes Attributable to RV Executive General Manager – Media, Content and Marketing, Andy Hoad:

“The Spring Racing Carnival is one of the world's great racing festivals and we're excited to partner with Raceday TV to showcase it to a global audience.

"Through Frankie Foster and Olivia Longworth, racing fans around the world will get a unique insight into the atmosphere, people and experiences that make our major racedays so special. If you're on course throughout the Carnival, keep an eye out for Raceday TV's iconic orange microphone.

“Raceday TV has built a strong following among younger audiences and this partnership provides a fantastic opportunity to introduce Victorian racing and the Spring Racing Carnival to new fans across the globe.

“This has been a genuine whole-of-industry effort and we'd like to thank the Melbourne Racing Club, Geelong Racing Club, Country Racing Victoria, Moonee Valley Racing Club and Victoria Racing Club for their support in bringing it to life."

Quotes Attributable to Racecourse Media Group Head of Partnerships, Ellie Welton:

“The Spring Carnival is one of the great racing events anywhere in the world, so we’re hugely excited to be taking Raceday TV to Australia. 

“Raceday TV is all about capturing the fun, personalities and atmosphere of a day at the races and creating content that people want to watch and share. 

“We can’t wait to bring our style of content to Melbourne and give our audience a taste of what makes the Spring Carnival so special.”